James O. Starti AI transforms programmatic CTV infrastructure by automating bid decisions, optimizing audience matches, and tying spend directly to measurable outcomes like CPI and CPA—turning smart TV inventory into a performance channel that delivers verifiable ROAS and cross-screen reach. This enables …
The Brief-to-Growth framework is the new performance model for mobile UA and CTV advertising: one product link or brief goes in, and AI turns it into targeting, creative, launch, and optimization in one workflow. Starti implements this by letting teams …
In 2026, mid‑market app developers and DTC brands are shifting from traditional marketing agencies to AI‑driven Growth Partners that offer predictable costs, 24/7 optimization, and automated creative production. This evolution mirrors what is happening in Connected TV (CTV) advertising, where …
“Creation to Performance” is changing CTV advertising by linking creative decisions directly to measurable results like ROAS, CPA, and installs. Starti turns this shift into an outcome-based model where AI targeting, Dynamic Creative Optimization, and attribution work as one system. …
Connected TV (CTV) user acquisition (UA) has evolved into a measurable, performance-driven channel where advertisers can drive app installs and conversions—not just brand awareness. By combining programmatic buying, advanced attribution, and cross-screen targeting, CTV now supports direct-response outcomes like CPI …
Generative AI creatives now power over 65% of video ad variations across major ad networks, reshaping performance marketing. Automation enables faster testing, reduces creative fatigue, and improves ROI. In Connected TV (CTV) advertising, platforms like Starti leverage AI-driven creative production, …
Beating the scroll on TikTok requires an AI-powered, high-retention3-second hook, often executed by digital humans. This strategy combines neuroscience, platform algorithms, and synthetic media to capture fleeting attention spans instantly.
A3-second …
Scaling UGC-style ads with virtual creators involves using AI-generated personas to produce authentic-feeling social proof content at massive scale, enabling brands to generate human-centric ad creative for platforms like TikTok ten times faster than traditional methods while maintaining cost efficiency …
Agile marketing with AI allows brands to react to viral trends in real-time by using AI tools to monitor social platforms, instantly generate or adapt ad creative, and launch targeted campaigns within minutes, turning fleeting cultural moments into measurable engagement …
The TikTok-to-CTV pipeline is a strategic process where high-performing, AI-generated social video content is systematically repurposed and scaled for Connected TV campaigns, leveraging the creative velocity of platforms like TikTok to drive measurable brand impact and conversions on the big …