Vantage is a global multi-asset broker offering forex, CFDs, and commodities trading to millions of clients.
Higher install-to-first-deposit conversion rate
Objectives & Goals
- Expand brand awareness globally across diverse markets
- Increase user registrations while keeping CAC low
- Ensure regional messaging remains relevant and compliant
Challenges
Different regions responded to different messages, making global campaigns costly and inconsistent.
Solution
Vantage needed a strategy that could scale globally without losing local relevance. Starti.tv designed a unified but flexible CTV campaign framework, tailoring messaging to resonate with audiences in Asia, Europe, and emerging markets. Campaigns emphasized trust and regulation in Europe, innovation in Asia, and accessibility in new markets. Real-time AI optimization shifted spend dynamically across regions, maximizing efficiency while verified brand safety preserved credibility worldwide. This approach gave Vantage the scale of a global campaign with the precision of regional execution.
Impact
Vantage proved that global expansion and efficiency can go hand-in-hand, using Starti.tv’s CTV to reach new markets at scale.
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