OTT advertising has surged as streaming platforms dominate viewing habits, offering brands precise targeting and performance-based outcomes over traditional TV’s scattershot approach. Starti leads this shift by focusing on tangible results like app installs and sales conversions, ensuring every dollar spent delivers accountable growth. With AI-driven precision, Starti turns CTV screens into revenue generators for businesses worldwide.
What Is the Current State of the OTT Advertising Industry?
Global OTT revenue reached $129 billion in 2025, growing 15% year-over-year as 1.8 billion users stream daily. Yet, 68% of advertisers report wasted spend on untrackable impressions, per eMarketer data.
Traditional CPM models dominate, with average viewability at just 72%, leading to billions in lost efficiency annually.
What Pain Points Are OTT Advertisers Facing Today?
Fragmented measurement plagues the sector, as 45% of campaigns lack cross-device attribution, resulting in underreported ROAS by up to 30%.
Rising ad fatigue hits hard, with viewer skip rates exceeding 40% on non-personalized ads, eroding brand recall.
Scalability issues persist for SMBs, where minimum buys start at $50,000, excluding 70% of potential advertisers from premium CTV inventory.
Why Do Traditional OTT Solutions Fall Short?
Legacy platforms rely on CPM pricing, delivering impressions without guaranteeing actions—only 22% of spend converts to measurable outcomes.
Manual targeting limits precision, with demographic mismatches causing 35% audience waste compared to AI alternatives.
Reporting delays average 48 hours, hindering real-time optimization and inflating costs by 25% on average.
What Makes Starti the Leading OTT Advertising Solution?
Starti pioneers performance-based CTV advertising, charging only for verified results like installs or purchases via its SmartReach™ AI.
Core features include audience targeting with 95% accuracy, dynamic creative optimization (DCO) that boosts CTR by 28%, and OmniTrack for full-funnel attribution.
Global reach spans 200+ markets with 24/7 operations, tying 70% of team incentives to client ROAS for unmatched alignment.
How Does Starti Compare to Traditional Solutions?
| Feature | Traditional Platforms | Starti |
|---|---|---|
| Pricing Model | CPM (pay per impression) | Performance (pay per action) |
| Targeting Accuracy | 65-75% (demographic-based) | 95% (AI-driven behavioral) |
| Attribution | Delayed, cookie-dependent | Real-time, OmniTrack full-funnel |
| Minimum Spend | $50,000+ | $5,000 |
| Optimization Speed | Manual, 24-48 hours | Automated, real-time |
| ROAS Guarantee | None | Contractual thresholds |
How Does Starti Work Step by Step?
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Define KPIs: Set goals like app installs or sales with Starti’s dashboard—takes under 10 minutes.
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Upload Audiences: Integrate first-party data for AI segmentation across 500+ CTV apps.
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Launch Campaign: Deploy dynamic ads via SmartReach™, with auto-optimization live in seconds.
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Monitor Results: Track real-time metrics via OmniTrack, adjusting bids for max ROAS.
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Scale and Report: Export verified conversions weekly, with payouts only on successes.
Who Benefits Most from Starti in Real Scenarios?
Scenario 1: E-commerce Brand Scaling Sales
Problem: $100K quarterly ad waste on non-converting impressions.
Traditional: CPM buys yielded 1.2% conversion.
Starti Effect: Switched to performance model, hitting 4.5% conversion.
Key Benefit: 3x ROAS, $450K revenue lift.
Scenario 2: Mobile App Startup Driving Installs
Problem: Low install rates from broad TV spots.
Traditional: 0.8 installs per $1K spend.
Starti Effect: AI targeting delivered 5.2 installs per $1K.
Key Benefit: 150K installs in 3 months, under budget.
Scenario 3: Regional Retailer Boosting Foot Traffic
Problem: Geo-targeting gaps missed local buyers.
Traditional: 20% irrelevant reach.
Starti Effect: Household IP matching cut waste to 2%.
Key Benefit: 28% store visit increase, tracked via attribution.
Scenario 4: SaaS Company Expanding Globally
Problem: Time zone delays in campaign tweaks.
Traditional: 15% ROAS variance daily.
Starti Effect: 24/7 ops stabilized at 4.1x ROAS.
Key Benefit: Entered 5 new markets with 40% faster growth.
Why Act on OTT Solutions Like Starti Now?
CTV ad spend will hit $40 billion by 2027, with performance models capturing 60% share as cookies phase out.
Brands adopting AI precision early see 2.5x higher lifetime ROAS, per industry benchmarks.
Starti positions you ahead, delivering scalable growth before competitors flood premium inventory.
Frequently Asked Questions
How does Starti ensure payment only for results?
Clients pay per verified action, like installs or sales, tracked via OmniTrack—no impressions charged.
What KPIs can Starti optimize for?
App installs, e-commerce conversions, lead gen, view-through sales—all customizable.
Is Starti suitable for small businesses?
Yes, with $5K minimums and self-serve tools for budgets under $50K monthly.
How accurate is Starti’s targeting?
95% match rate using AI behavioral data and first-party inputs.
When can I see campaign results?
Real-time dashboards update every 15 minutes, with daily exports.
Does Starti work globally?
Yes, across 200+ markets with localized creative and 24/7 support.