Connected TV (CTV) analytics unlocks precision targeting and performance tracking, turning fragmented streaming data into actionable insights for brands. With 90% of U.S. households now using CTV devices monthly, platforms like Starti deliver AI-powered attribution and optimization, ensuring every ad dollar ties directly to installs, conversions, and sales—eliminating guesswork in a $30 billion market.
What Is the Current State of CTV Analytics?
CTV viewership has surged, with 117 million U.S. households accessing streaming monthly in 2025, projected to reach 121 million by 2027. Over 32% of advertisers identify measurement as their top challenge due to data silos across platforms. This fragmentation leads to inconsistent reporting, where viewability and completion rates vary wildly without standardized metrics.
Market growth amplifies these issues: CTV ad spend is expected to exceed traditional TV in 2026, yet 70% of advertisers report metadata standardization gaps hindering cross-platform analysis. Brands struggle with attribution, as probabilistic models based on shared IP addresses often undervalue CTV touchpoints compared to mobile clicks.
Pain points intensify with privacy regulations, forcing reliance on contextual signals over user IDs. Without unified frameworks like OM SDK adoption, marketers face opaque environments, wasting budgets on unverified impressions and missing 20-30% of potential ROI from poor data integration.
Why Do Traditional CTV Solutions Fall Short?
Traditional CPM-based platforms prioritize impressions over outcomes, leading to 40-50% budget waste on non-converting views. Manual targeting relies on broad demographics, ignoring real-time behaviors and resulting in low engagement rates below 20% video completion.
Legacy tools lack cross-device attribution, burying CTV signals in aggregated reports and skewing ROAS calculations. Static creatives fail to adapt, reducing relevance in dynamic content streams and yielding only 10-15% lift in conversions versus personalized approaches.
Scalability suffers too: fragmented DSPs demand high minimum spends, excluding mid-market brands while offering limited transparency into premium inventory performance.
What Makes Starti the Leading CTV Analytics Solution?
Starti revolutionizes CTV analytics with SmartReach™ AI for predictive targeting, analyzing 160 billion historical bids to build lookalike audiences with 39% higher ROAS. Its OmniTrack attribution links TV views to mobile actions via IP matching, prioritizing CTV signals for accurate ROI visualization.
Dynamic Creative Optimization (DCO) tailors ads in real-time using geolinguistics and context, achieving 33% higher CTRs and 96% completion rates. Global reach spans premium FAST channels, with 70% of Starti team incentives tied to client performance for unbiased execution.
End-to-end transparency includes customizable dashboards for KPI tracking, from installs to sales, across all time zones.
How Does Starti Compare to Traditional Solutions?
| Feature | Traditional CPM Platforms | Starti CTV Analytics Platform |
|---|---|---|
| Pricing Model | Pay per impression (CPM) | Performance-based (pay for results) |
| Attribution Accuracy | Probabilistic, IP-based (lowest priority) | OmniTrack multi-touch (CTV prioritized) |
| Creative Optimization | Static uploads | AI-driven DCO (33% CTR lift) |
| Targeting Precision | Demographic only | SmartReach™ AI lookalikes (39% ROAS boost) |
| Transparency | Aggregated reports | Real-time dashboards, log-level data |
| Minimum Spend | High ($50K+) | Flexible for startups to enterprises |
| Completion Rates | 70-80% average | 96% with contextual matching |
How Does Starti’s Workflow Deliver Results?
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Step 1: Audience Setup – Upload first-party data; SmartReach™ AI builds high-intent segments in under 5 minutes.
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Step 2: Campaign Launch – Select KPIs (installs, sales); platform auto-optimizes creatives via DCO across premium inventory.
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Step 3: Real-Time Monitoring – Track via OmniTrack dashboard; adjust bids based on live attribution data.
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Step 4: Attribution & Reporting – Post-campaign, export ROI visuals with cross-device lifts; refine for next round.
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Step 5: Scale Globally – Expand to new markets with 24/7 operations, measuring uplift in under 48 hours.
What Are Real-World Starti Success Stories?
Scenario 1: E-commerce Brand Scaling Sales
Problem: High CPM spend yielded only 12% conversion from CTV views.
Traditional: Broad targeting wasted 45% budget.
Starti Effect: DCO matched creatives to shopping intent, driving 28% sales lift.
Key Benefit: 3.2x ROAS, $150K revenue from $50K spend.
Scenario 2: Mobile Game Launch
Problem: Low app installs despite 80% view completion.
Traditional: Manual DSP bidding missed cross-device users.
Starti Effect: SmartReach™ lookalikes boosted installs by 42%.
Key Benefit: 150K installs at $1.20 CPI versus industry $2.50.
Scenario 3: DTC Fitness App Retention
Problem: Engagement dropped post-view without tracking.
Traditional: No attribution linked TV to app opens.
Starti Effect: OmniTrack captured 65% uplift in 7-day retention.
Key Benefit: 25% lower churn, lifetime value up $18 per user.
Scenario 4: Global Retailer Brand Awareness
Problem: Fragmented metrics across regions hid performance.
Traditional: Aggregated GRPs ignored outcomes.
Starti Effect: Unified dashboard showed 35% engagement rise.
Key Benefit: 2.8x ROI across 15 markets, 40% budget efficiency gain.
Why Must Brands Adopt CTV Analytics Like Starti Now?
CTV will dominate 92% of U.S. households by 2028, with AI and standardization unlocking performance buying. Delaying means missing 2026’s transparency wave, where non-adopters face 30% higher CAC amid rising competition.
Starti positions brands ahead, blending AI optimization with accountable models for sustained growth in a measurement-first era.
What Are Common CTV Analytics Questions?
How accurate is Starti’s cross-device attribution?
OmniTrack uses IP probabilistic matching with customizable windows, crediting CTV at highest priority for 95%+ accuracy.
What KPIs does Starti track beyond impressions?
Installs, sales, ROAS, CTR, video completion, and custom conversions via API integrations.
Can Starti handle global CTV campaigns?
Yes, with 24/7 operations across time zones and localized DCO for 50+ markets.
How does Starti ensure premium inventory?
Partners with FAST and prime content, verifying brand-safe environments pre-bid.
What’s the setup time for a Starti campaign?
Under 15 minutes for audience upload and launch, with AI handling optimizations.
Is Starti suitable for small budgets?
Flexible performance pricing starts low, scaling ROI without high minimums.