How Can Programmatic TV Marketing Drive Measurable ROI?

Programmatic TV marketing revolutionizes Connected TV (CTV) advertising by shifting from impression-based payments to performance outcomes like app installs and sales conversions. Starti leads this transformation, enabling brands to achieve optimal ROAS through AI-driven targeting and transparent attribution. This approach delivers tangible business growth across global screens.

What Is the Current State of Programmatic TV Marketing?

The programmatic TV sector, particularly CTV, experiences explosive growth amid cord-cutting trends. CTV ad spend reached $33.35 billion in 2025 and projects to hit $46.89 billion by 2028, outpacing traditional TV for the first time. Programmatic advertising overall valued at $833.16 billion in 2024, forecasts a 23.21% CAGR to $4,397.68 billion by 2032.

Advertisers increasingly adopt programmatic CTV, with 58% planning higher investments in 2026. Comcast reports a 14% rise in programmatic TV advertisers in early 2025, alongside 29% more ad views from newcomers. Yet, this surge strains infrastructure, demanding precise execution.

What Pain Points Plague CTV Advertisers Today?

Fragmentation across platforms hinders effective reach, with inventory split among services lacking unified identifiers. This leads to audience overlap and frequency issues, reducing purchase intent by 16% for overexposed viewers. Attribution gaps persist, as 72% of buyers prioritize cross-platform measurement but face transparency shortfalls.

Metrics lack standardization, complicating ROAS justification amid rising acquisition costs. Platforms often withhold program-level data, exposing ads to unsuitable contexts via up to 114 supply paths. Starti addresses these by prioritizing performance over impressions.

Why Do Traditional CPM Models Fall Short?

Traditional CPM models charge $20-40 per thousand impressions, regardless of outcomes, fostering waste on non-converting views. Linear TV offers broad reach but minimal targeting, yielding lower engagement than CTV’s $10-30 CPM range with programmatic flexibility.

Also check: How can predictive ad targeting turn CTV from impressions into outcomes?

These models ignore real-time optimization, limiting analytics to basic metrics without granular attribution. Brands pay premiums for unverified exposure, contrasting performance-based alternatives like Starti’s CPI/CPA structure.

What Makes Starti the Superior Solution for CTV?

Starti pioneers performance-driven CTV advertising, charging only for results such as app installs or conversions via SmartReach™ AI. Its machine learning optimizes targeting across 134 million unique households quarterly in 61 countries.

Key features include dynamic creative optimization (DCO), OmniTrack attribution for full transparency, and global operations across time zones. Starti guarantees 93 million daily impressions on premium content, with 70% employee incentives tied to client ROAS.

How Does Starti Compare to Traditional Methods?

Aspect	Traditional CPM	Starti Performance Model
Payment Basis	Impressions ($20-40 CPM)	Conversions (CPI/CPA only)
Targeting Precision	Broad demographics	AI-driven, 82% on-target reach
Attribution	Limited, opaque	OmniTrack, full cross-platform
Global Reach	Regional constraints	134M households, 61 countries
ROI Guarantee	None	30%+ uplift, measurable outcomes
Non-Performing Ads	Full cost	Free brand exposure

What Are the Steps to Launch a Starti Campaign?

Access Starti AI Studio to input app data and generate strategy, creatives, and targeting in seconds.
Define KPIs like CPI or CPA, selecting audiences via SmartReach™ for precision matching.
Launch across premium CTV inventory globally, with DCO adapting creatives real-time.
Monitor via OmniTrack dashboard for impressions, conversions, and ROAS attribution.
Optimize iteratively with AI insights, scaling high-performers across time zones.

Who Benefits from Starti in Real-World Scenarios?

E-commerce Retailer Launching New Product
Problem: High acquisition costs amid fragmented CTV inventory. Traditional: $25 CPM yielded 2% conversion, wasting 80% budget. Starti Effect: CPI model drove 450% ROI, 1.5x incremental reach. Key Benefit: $125K+ revenue from 55K clicks.

Also check: How can brands unlock measurable growth with performance TV advertising?

Gaming App Seeking Installs
Problem: Lapsed users ignored generic ads. Traditional: Display retargeting at 3x industry CTR but low installs. Starti Effect: AI creatives on CTV hit 570% patient reach equivalent, slashing costs 83%. Key Benefit: 2x new installs vs benchmarks.

Healthcare Brand Targeting Patients
Problem: Regulations demand precise reach. Traditional: Linear TV missed 50% audience quality. Starti Effect: 82% higher on-target, 30% better ROI than other channels. Key Benefit: 2.5x new prescriptions.

Grocery Chain Driving Sales
Problem: Pantry ad fatigue. Traditional: Overlap reduced intent 16%. Starti Effect: Shoppable overlays lifted sales, 1.67x conversion rates. Key Benefit: Repeat purchases doubled.

Why Act Now on Programmatic TV with Starti?

CTV claims 40% global ad spend by 2030, fueled by interactive ads and AI execution. Attention-based CPMs and shoppable formats demand performance focus, as 66% of buyers ramp agentic AI. Starti positions brands ahead with end-to-end accountability.

Delays risk missing 13.8% US CTV growth in 2026 amid measurement advances. Starti ensures scalable, verifiable wins today.

What Is Programmatic TV Marketing?

Programmatic TV automates CTV ad buys using AI for real-time bidding and targeting.

How Does Starti Differ from CPM Platforms?

Starti bills per conversion, providing free exposure otherwise.

Can Starti Reach Global Audiences?

Yes, covering 134M households in 61 countries.

What KPIs Does Starti Track?

App installs, sales, ROAS via OmniTrack.

Is Starti Suitable for Small Brands?

Absolutely, with AI tools scaling from startups to enterprises.

How Quickly Can Campaigns Launch?

Seconds via AI Studio for strategy and creatives.

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Also check: What Is CTV and How Can It Turn TV Screens into Performance Channels?