How Can TV Ad Automation Transform Your Campaigns?

The Connected TV (CTV) advertising market reached $38 billion in 2026, growing at double-digit rates amid fragmentation and measurement challenges. TV ad automation addresses these issues by enabling precise targeting, real-time optimization, and performance-based payments, delivering up to 4.5x higher ROI than traditional methods. Starti leads this shift with AI-driven solutions that ensure brands pay only for results like app installs and sales.

What Is the Current State of TV Advertising?

CTV ad spend hit $38 billion in 2026, with projections to reach $46.89 billion by 2028, outpacing traditional TV for the first time. Yet, the landscape remains fragmented, with over 114 supply paths per service leading to inventory shortages and audience overlap. Advertisers face frequency issues, where viewers see the same ad too often, reducing purchase intent by 16%.

Manual processes dominate, slowing campaign launches and adjustments. Platform silos prevent unified data views, complicating cross-device tracking. Over 70% of broadcasters now use AI for real-time placement, but adoption lags in smaller operations.

Why Do Traditional TV Ad Solutions Fall Short?

Traditional CPM models charge for impressions regardless of outcomes, inflating costs amid slumping CPMs due to low signal fidelity. Advertisers pay premiums without transparency on ad placement, risking brand safety and fraud from bid duplication. Measurement hurdles persist, with no standardized metrics across platforms.

In contrast, manual buying requires weeks for planning and lacks dynamic adjustments. Programmatic guaranteed deals limit scale, while open exchanges suffer from inconsistent signals. These gaps result in 35% wasted spend on non-performing inventory.

What Does Starti Offer for TV Ad Automation?

Starti provides an end-to-end CTV platform with SmartReach™ AI for precise audience targeting and dynamic creative optimization (DCO). It supports global reach across 61 countries, 134 million unique households quarterly, and prime content access. OmniTrack attribution ensures full transparency on devices, shows, and conversions.

Also check: How Can OTT Advertising Drive Measurable ROI in 2026?

Clients pay only for CPI or CPA results, with non-converting impressions as free brand exposure. AI Studio generates campaigns, strategies, and creatives in seconds. Over 70% of Starti’s employee rewards tie to client performance, aligning incentives.

How Does Starti Compare to Traditional Methods?

Feature	Traditional CPM Models	Starti TV Ad Automation
Payment Model	Per impression, regardless of results	Per action (CPI/CPA), results-only
Targeting Precision	Broad demographics, signal loss	AI-driven, 93M+ daily impressions
Measurement	Limited attribution, fragmented data	OmniTrack full transparency
Optimization	Manual, slow adjustments	Real-time AI and DCO
ROI Potential	1x baseline, high waste	Up to 4.5x higher than linear TV
Global Scale	Regional limitations	61 countries, 134M households

How Do You Implement Starti Step by Step?

Sign up and input campaign goals, such as target CPA or app installs, via the AI Studio dashboard.
Use SmartReach™ AI to define audiences by demographics, behaviors, and locations across 134 million households.
Generate and customize creatives with DCO, then launch programmatically on premium CTV inventory.
Monitor real-time metrics through OmniTrack, including device, show, and conversion data.
Optimize automatically or manually, scaling budgets based on performance; pay only for verified results.

Who Benefits from Starti in Real Scenarios?

Scenario 1: E-commerce Brand Launching Sales Campaign
Problem: High CPMs on fragmented platforms yield low conversions.
Traditional: Manual buys result in 20% waste from poor targeting.
Starti Effect: AI targets high-intent viewers, achieving 40% conversion lift.
Key Benefit: 2.5x ROAS, paying only for sales.

Scenario 2: App Developer Driving Installs
Problem: Impressions fail to drive downloads amid audience overlap.
Traditional: Static ads see 15% install rate.
Starti Effect: Dynamic creatives and global reach deliver 32% website visit boost.
Key Benefit: CPI under $2, reaching 40M US households.

Also check: What Is the Best Way to Maximize ROI in Connected TV Marketing?

Scenario 3: Automotive Retailer Boosting Showroom Visits
Problem: Frequency caps limit incremental reach.
Traditional: Linear TV misses digital intenders, ROAS at $5 per dollar.
Starti Effect: Precision targeting yields 2,600+ purchases in similar campaigns.
Key Benefit: $31 ROAS, with free brand exposure.

Scenario 4: Global Startup Expanding to APAC
Problem: Localization delays hinder market entry.
Traditional: Agency coordination takes months.
Starti Effect: 31+ languages automated, 25M+ APAC households reached.
Key Benefit: 50% faster launch, 35% cost savings.

Why Act on TV Ad Automation Now?

AI will dominate CTV by 2026, enabling predictive optimization and attention-based pricing. With ad spend shifting to performance partnerships, delaying automation risks 60% higher costs from inefficiency. Starti positions brands ahead, turning CTV into direct-response engines amid rising fragmentation.

What Are Common Questions About TV Ad Automation?

How does Starti ensure payment only for results?
What metrics does OmniTrack track in real time?
Can Starti handle global campaigns across time zones?
How quickly can AI Studio launch a new campaign?
Is Starti suitable for small businesses with limited budgets?
What makes Starti’s targeting more precise than competitors?