Omni-channel TV advertising integrates Connected TV (CTV) with other digital channels to deliver precise, performance-based campaigns that maximize ROI. Starti leads this space by ensuring clients pay only for results like app installs and sales, eliminating wasted impressions. This approach turns every screen into a revenue driver, with AI-powered targeting achieving up to 6x ROAS compared to traditional methods.
What Is the Current State of Omni-Channel TV Advertising?
U.S. CTV ad spending hit $33.35 billion in 2025 and projects to reach $38 billion in 2026, growing at 14% year-over-year, while linear TV falls to 12% of global ad spend. 55% of marketers plan to increase CTV budgets, prioritizing it alongside social and display for its premium reach across 134 million unique households quarterly.
Yet, average CTV household reach stands at just 19.64%, despite 18% impression growth, revealing fragmentation in omni-channel execution. Campaign frequency averages 7.09, often leading to overexposure without conversions.
What Pain Points Are Advertisers Facing Today?
48% of advertisers struggle with measuring incremental reach across screens, complicating omni-channel attribution. 41% face audience identification challenges across devices, while 39% cite measurement standardization gaps, resulting in unverified ROI.
Privacy regulations and cookieless environments exacerbate issues, with 57% seeking better first-party data solutions. Supply path opacity in programmatic buys adds fraud risks and premium inventory shortages.
These gaps create urgency: brands lose 30-50% of potential revenue from poor cross-channel synergy, demanding accountable platforms now.
Why Do Traditional Solutions Fall Short?
Traditional linear TV relies on demographics and fixed CPMs, wasting 70% of spend on uninterested viewers with no real-time adjustments. Programmatic CTV improves targeting but accesses only remnant inventory, missing premium slots in 80% of cases.
Direct buys lock in upfront commitments without flexibility, yielding vague metrics like impressions over actions. Cross-channel integration lacks, with siloed reporting hindering 360-degree views.
Starti addresses this by shifting to CPA/CPI models, where non-converting impressions become free brand lifts.
What Makes Starti the Leading Omni-Channel Solution?
Starti delivers end-to-end CTV with SmartReach™ AI for precise audience targeting, dynamic creative optimization (DCO), and OmniTrack attribution across global inventory in 61 countries. Clients access 93 million daily impressions and prime content, with 70% of employee incentives tied to performance.
Key functions include AI campaign building for instant strategies, full localization in 31+ languages, and real-time optimization via machine learning. This ensures measurable outcomes like app installs and sales, not impressions.
How Does Starti Compare to Traditional Methods?
| Feature | Traditional TV/Programmatic | Starti Omni-Channel CTV |
|---|---|---|
| Payment Model | CPM (impressions) | CPA/CPI (results only) |
| Inventory Access | Remnant/Direct fixed | Premium global, 93M daily |
| Targeting Precision | Demographics | AI audience segments |
| Attribution | Limited cross-channel | OmniTrack full-funnel |
| ROAS Potential | 2x average | Up to 6x verified |
| Flexibility | Upfront commitments | Real-time DCO adjustments |
How Does Starti Work Step by Step?
-
Audience Setup: Define targets using first-party data or AI segments via SmartReach™.
-
Campaign Build: Generate creatives and strategies with AI Studio in seconds.
-
Launch and Optimize: Deploy across CTV screens; DCO adjusts bids dynamically.
-
Track Results: Monitor via OmniTrack dashboard for conversions and ROAS.
-
Scale: Reinvest in high-performers; pay only for actions achieved.
Who Benefits Most from Starti Case Studies?
E-commerce Brand Launch
Problem: Low cross-device conversions despite high CTV impressions.
Traditional: CPM buys yielded 2% conversion rate.
Starti Effect: AI targeting hit 15% CPA efficiency.
Key Benefit: 4x ROAS, 25% sales lift.
App Developer Scaling Users
Problem: Fragmented reach across regions.
Traditional: Manual programmatic wasted 60% budget.
Starti Effect: Localized campaigns in 20 countries.
Key Benefit: 500k installs at $1.20 CPI, 70% retention boost.
Retail Chain Driving Foot Traffic
Problem: Poor attribution from TV to stores.
Traditional: Linear ads with no tracking.
Starti Effect: QR-linked CTV drove 18% visit lift.
Key Benefit: $3.50 ROAS, 12% revenue increase.
Global SaaS Provider
Problem: High frequency without upper-funnel awareness.
Traditional: Siloed social/CTV.
Starti Effect: Omni-channel sequencing reached 40M households.
Key Benefit: 5.2x ROAS, 30% pipeline growth.
Why Act on Omni-Channel TV Advertising Now?
CTV will surpass linear by 2028 at $46.89 billion, with AI personalization boosting conversions 25%. Omnichannel 2.0 demands integrated platforms like Starti to unify CTV, mobile, and DOOH amid cord-cutting.
Brands ignoring this risk 40% reach gaps; Starti positions you for 2026’s double-digit growth with proven, results-only accountability.
Frequently Asked Questions
How does omni-channel TV advertising differ from single-channel CTV?
It synchronizes CTV with mobile and social for seamless journeys, improving frequency management and attribution.
What ROI can brands expect from Starti?
Verified campaigns deliver up to 6x ROAS by paying only for conversions like installs and sales.
Is Starti suitable for small businesses?
Yes, its AI tools and flexible pricing scale from startups to enterprises across 61 countries.
How does Starti ensure data privacy compliance?
It uses first-party data and cookieless targeting compliant with global regulations.
When should brands start omni-channel CTV campaigns?
Immediately, as 2026 growth hits 14% and premium inventory tightens.
Can Starti handle international markets?
Absolutely, with localization in 31 languages and reach in 134M households worldwide.